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	<title>Atanu Dey on India&#039;s Development &#187; Tata Nano</title>
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		<title>The Tata Nano &#8212; Part 2</title>
		<link>http://www.deeshaa.org/2008/01/16/the-tata-nano-part-2/</link>
		<comments>http://www.deeshaa.org/2008/01/16/the-tata-nano-part-2/#comments</comments>
		<pubDate>Wed, 16 Jan 2008 04:26:11 +0000</pubDate>
		<dc:creator>Atanu Dey</dc:creator>
				<category><![CDATA[Tata Nano]]></category>
		<category><![CDATA[Transportation]]></category>

		<guid isPermaLink="false">http://www.deeshaa.org/2008/01/16/the-tata-nano-part-2/</guid>
		<description><![CDATA[In the previous post I claimed (not unlike some other observers) that the Nano is game-changing. The Nano has to be seen not just in the Indian context but in the bigger global context. That is why I made the point that it can be seen as the &#8220;Peopes&#8217; car&#8221; and not &#8220;Indian People&#8217;s Car.&#8221;

In another post on the Rs 1 lakh car in October 2007 I had said: 
It scares me witless. These days, oil is selling for around US$85 a barrel. India imports most of its fossil fuel ...]]></description>
			<content:encoded><![CDATA[<p>In the <a href="http://www.deeshaa.org/2008/01/15/the-tata-nano/">previous post</a> I claimed (not unlike some other observers) that the Nano is game-changing. The Nano has to be seen not just in the Indian context but in the bigger global context. That is why I made the point that it can be seen as the &#8220;Peopes&#8217; car&#8221; and not &#8220;Indian People&#8217;s Car.&#8221;<br />
<span id="more-1037"></span><br />
In <a href="http://www.deeshaa.org/2007/10/17/rs-1-lakh-car/">another post on the Rs 1 lakh car</a> in October 2007 I had said: </p>
<blockquote><p>It scares me witless. These days, oil is selling for around US$85 a barrel. India imports most of its fossil fuel requirements. It is a poor country and cannot afford high priced oil — and oil is going to become increasingly costly because demand will continue to rise and supply will continue to fall. That is Econ101. India is also a very small country relative to its population. With 17 percent of the world’s population and 2 percent of the world’s land area, land is at a premium in India unlike say in the US (where the population density is a tenth of what it is in India.) You cannot just have cars: you need fuel and you need space to use the cars in. It is insane to not do basic arithmetic (”Those who refuse to do arithmetic are doomed to speak nonsense”) and realize that cars are not the solution to India’s predicament regarding transportation within its cities.</p></blockquote>
<p>There is no contradiction in the above two. Tata&#8217;s achievement is in the private space &#8212; that as a corporation, it is supplying to a globally perceived need, the need for an affordable car. No other car manufacturer has done so before (except as a commenter noted the Ford Model T) but now many others are attempting to do so. Tata Motors changed the game &#8212; and now there is a rush to produce the &#8220;affordable car.&#8221; </p>
<p>There is a larger lesson here for Indians to take away. Indian corporations can make bold risky moves that transform how something is done in the world. The limited liberalization of the Indian economy has as one of its major fallout the demonstration that Indian corporations can take on the best in the world and thrive. The positive side-effects of Tata&#8217;s Nano goes beyond cars. It is about perceiving a need, having a vision to meet that need, and then delivering on a promise made. That will have an effect on the people of India, on the policymakers, and on other Indian corporations. That is what we call the positive externalities. </p>
<p>The negative externalities of even more cars on Indian roads is what is worrisome. It is transportation services that matter, not whether you get that service using cars, hovercrafts, trains, buses, etc. People balance their entire families not out of sheer bravado but because they don&#8217;t have the option of taking a clean comfortable bus. An efficient urban public transportation system in today&#8217;s world makes more sense than cars. The &#8220;public&#8221; is important. Public as in &#8220;public goods&#8221; and also as in &#8220;the people.&#8221; The private sector is fully capable of building a public transportation system but it requires public policy to do so because it involves the use of public resources such as the right of way and other legislation. </p>
<p>Ratan Tata is right in building the Nano. But that does not mean that the Nano will not make the already congested roads worse. The Indian policymakers must plan for good urban public transportation systems so that people have a choice other than balancing on two-wheelers or sitting in traffic. </p>
<p><em>[Related post: <a href="http://www.deeshaa.org/2007/02/27/trains-and-the-transportation-system/">Trains and the Transportation System</a>.] </em></p>
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		<title>The Tata Nano</title>
		<link>http://www.deeshaa.org/2008/01/15/the-tata-nano/</link>
		<comments>http://www.deeshaa.org/2008/01/15/the-tata-nano/#comments</comments>
		<pubDate>Tue, 15 Jan 2008 15:09:49 +0000</pubDate>
		<dc:creator>Atanu Dey</dc:creator>
				<category><![CDATA[Tata Nano]]></category>
		<category><![CDATA[Transportation]]></category>

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		<description><![CDATA[
In the image above, you see Ratan Tata in the Tata Nano. What a priceless shot. Notice that it says &#8220;Peoples&#8217; Car&#8221; and not &#8220;People&#8217;s Car&#8221; &#8212; it is a car meant not just some people but for a varied group of people. It is a car for the various peoples of the world. I am not sure that that is what those who put up that sign meant. Maybe it is just a mistake. But that mistake speaks to a larger truth. 
I also think it is interesting that ...]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.deeshaa.org/wp-content/uploads/2008/01/peoplescar.jpg" title="peoplescar.jpg" /></p>
<p>In the image above, you see Ratan Tata in the Tata Nano. What a priceless shot. Notice that it says &#8220;Peoples&#8217; Car&#8221; and not &#8220;People&#8217;s Car&#8221; &#8212; it is a car meant not just some people but for a varied group of people. It is a car for the various peoples of the world. I am not sure that that is what those who put up that sign meant. Maybe it is just a mistake. But that mistake speaks to a larger truth. </p>
<p>I also think it is interesting that &#8220;The People&#8217;s Car&#8221; translates to &#8220;Volkswagen&#8221; in German. The Volkswagen Beetle was built upon the express dictate of Adolf Hitler. Curious that we have Mr Ratan Tata as the promoter of India&#8217;s people&#8217;s car. In any event, Tata Motors is making a game-changing move and I am proud that an Indian corporation is doing so. Way to go, Mr Ratan Tata. May you succeed beyond your wildest dreams.</p>
<p><em>[For follow up to this post and its comments, see "<a href="http://www.deeshaa.org/2008/01/16/the-tata-nano-part-2/">Tata Nano -- Part 2</a>".]</em></p>
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		<slash:comments>7</slash:comments>
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		<item>
		<title>The Rs 1 Lakh car from the Tatas</title>
		<link>http://www.deeshaa.org/2007/10/17/rs-1-lakh-car/</link>
		<comments>http://www.deeshaa.org/2007/10/17/rs-1-lakh-car/#comments</comments>
		<pubDate>Wed, 17 Oct 2007 04:46:51 +0000</pubDate>
		<dc:creator>Atanu Dey</dc:creator>
				<category><![CDATA[Tata Nano]]></category>
		<category><![CDATA[Transportation]]></category>

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		<description><![CDATA[I have been reading about the Rs 1 Lakh (about US$2,500) car that Tata Motors is planning on selling soon. 
It scares me witless. These days, oil is selling for around US$85 a barrel. India imports most of its fossil fuel requirements. It is a poor country and cannot afford high priced oil &#8212; and oil is going to become increasingly costly because demand will continue to rise and supply will continue to fall. That is Econ101. India is also a very small country relative to its population. With 17 ...]]></description>
			<content:encoded><![CDATA[<p>I have been reading about the Rs 1 Lakh (about US$2,500) car that Tata Motors is planning on selling soon. </p>
<p>It scares me witless. These days, oil is selling for around US$85 a barrel. India imports most of its fossil fuel requirements. It is a poor country and cannot afford high priced oil &#8212; and oil is going to become increasingly costly because demand will continue to rise and supply will continue to fall. That is Econ101. India is also a very small country relative to its population. With 17 percent of the world&#8217;s population and 2 percent of the world&#8217;s land area, land is at a premium in India unlike say in the US (where the population density is a tenth of what it is in India.) You cannot just have cars: you need fuel and you need space to use the cars in. It is insane to not do basic arithmetic (&#8220;Those who refuse to do arithmetic are doomed to speak nonsense&#8221;) and realize that cars are not the solution to India&#8217;s predicament regarding transportation within its cities.<br />
<span id="more-928"></span><br />
What India needs is foresighted leadership. It needs people to figure out that in the densely populated cities of India, efficient public transportation systems must be built now. For the existing cities, these public transportation systems should have been built decades ago. And that is not all. About 70 percent of India&#8217;s population lives in rural areas. This rural population will have to sooner or later have to be urbanized if they have to have any hope of rising out of their economic poverty. They cannot be accommodated in the existing cities which are bursting at the seams. New cities will have to built and right from the beginning public transportation must be built-in for them.</p>
<p>I think at the end it does not matter how cheaply the cars get built. The bottom line is gas will get to be expensive enough that few will be able to afford using those cars. And even if you could afford the gas, the question will be where will they actually drive? In Mumbai, most of the day you cannot cover more than 3 or 4 miles per hour by road.</p>
<p>Yes, those cars scare the hell out of me.</p>
<p><strong>Follow up post</strong>: <a href="http://www.deeshaa.org/2007/10/20/what-and-how/">What and How</a>.</p>
<p><em>[<strong>Related Posts: </strong><br />
1. <a href="http://www.deeshaa.org/2007/02/27/trains-and-the-transportation-system/">Trains and the Transportation System</a>.<br />
2. <a href="http://www.deeshaa.org/2005/07/17/an-integrated-rail-transportation-system/">An Integrated Rail Transportation System -- Part 1</a><br />
3. <a href="http://www.deeshaa.org/2005/07/21/the-irts-revisited/">An Integrated Rail Transportation System -- Part 2</a> ]</em></p>
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		<slash:comments>11</slash:comments>
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