Atanu Dey On India's Development

How Does one Market Something Free

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My friend, Dr Aniruddha Malpani, is an IVF specialist in Mumbai. When he is not busy getting women pregnant, he runs “HELP” — the world’s largest free patient education library. Now he needs help. He wrote to me, saying,

While I am happy to fund the library (which means we do not need any financial assistance), we do need help to increase awareness about the unique services HELP offers, so that more people will make use of our services. We do not have a marketing budget; and are having a difficult time marketing HELP.

He is asking for ideas on how to promote the use of HELP. All suggestions welcome. Also, if you blog, perhaps you would consider linking to his post on HELP.

This public service announcement made possible by a generous grant from a donor who wishes to remain anonymous — and by contributions from readers like you. Thank you for your support!

Related Post: Irreversible Decisions. (June 2004)