Atanu Dey On India's Development

Emergic Back On-line

Emergic: Rajesh Jain’s Weblog on Emerging Technologies, Enterprises and Markets is back on the air after a hiatus of a few months.

Rajesh posted a press release announcing Netcore’s showing in the GSMA’s Mobile Innovation Global Awards. Here’s a bit about Mytoday.

Netcore’s MyToday is a bold and visionary effort to reach out to all of the 250 million or more Indians who possess a cell phone with innovative data services on SMS and GPRS, – with ‘something for everyone’. Through MyToday Dailies, Netcore offers unique content services on SMS. A comprehensive mobile portal, MyToday.mobi offers relevant content to Indian mobile users on the go. While through the community group and chat services – called MyToday MOBS and Mytoday Chat, it reaches out to the fast growing mobile youth segment of Indian market. Netcore has been able to establish mobile as a medium that caters to need of consumers and also offers path-breaking modes of mobile advertising and marketing.

MyToday Dailies is the largest non-telco, direct-to-consumer Mobile Service, with over 2.5 million subscribers spread across the country. With 25 successful channels that have succeeded without mass media campaigns, MYTODAY DAILIES has grown virally through pure word-of-mouth.

To receive updates from me through Mytoday, SMS “start atanudey” to 575758 or to 98453 98453. It’s free and you can unsubscribe anytime by sending “stop atanudey” to the same numbers.

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