Everything has a cost and this arises from the basic fact that we are mortals. We are given a finite amount of time. Time is the limiting constraint, not money or stuff. The more stuff out there that clamors for our attention, the more acutely we wish “had we but world enough, and time.”[1] Aside from material stuff, we are also drowning in information. They call it the “attention economy.”[2] The result of a surfeit of things to attend to is the premium on attention.