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	<title>Comments on: The Economics of Software</title>
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	<link>http://www.deeshaa.org/2004/09/04/the-economics-of-software/</link>
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		<title>By: Walker</title>
		<link>http://www.deeshaa.org/2004/09/04/the-economics-of-software/comment-page-1/#comment-356</link>
		<dc:creator>Walker</dc:creator>
		<pubDate>Unknown, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://home.blogstreet.com/2004/09/04/180#comment-356</guid>
		<description>&quot;Usually, the marginal cost decreases as the number of units produced increases, and at some point it starts rising for reasons that need not detain us now. The upward sloping supply curve is actually the rising part of the marginal cost curve and it represents the fact that as you produce more and more of some good, it costs more to produce the next unit than to produce the current unit. This is true for most kickable goods but not so in all cases and definitely not so for software as we shall see.&quot;

Actually a couple of economists back in 1952 did a survey of factory managers and found that only about 5% associated rising marginal costs with rising output at all levels of production.  The remaining 95% faced either constant or decreasing marginal costs.  Here is a reference...  

Eiteman, W.J. And Guthrie, G.E., (1952). &#039;The shape of the average cost curve&#039;, American Economic Review
42: 832-838.

In this sense software is fairly typical, though extreme in that its marginal costs are particularly low as you say.</description>
		<content:encoded><![CDATA[<p>&#8220;Usually, the marginal cost decreases as the number of units produced increases, and at some point it starts rising for reasons that need not detain us now. The upward sloping supply curve is actually the rising part of the marginal cost curve and it represents the fact that as you produce more and more of some good, it costs more to produce the next unit than to produce the current unit. This is true for most kickable goods but not so in all cases and definitely not so for software as we shall see.&#8221;</p>
<p>Actually a couple of economists back in 1952 did a survey of factory managers and found that only about 5% associated rising marginal costs with rising output at all levels of production.  The remaining 95% faced either constant or decreasing marginal costs.  Here is a reference&#8230;  </p>
<p>Eiteman, W.J. And Guthrie, G.E., (1952). &#8216;The shape of the average cost curve&#8217;, American Economic Review<br />
42: 832-838.</p>
<p>In this sense software is fairly typical, though extreme in that its marginal costs are particularly low as you say.</p>
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		<title>By: walker</title>
		<link>http://www.deeshaa.org/2004/09/04/the-economics-of-software/comment-page-1/#comment-357</link>
		<dc:creator>walker</dc:creator>
		<pubDate>Unknown, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://home.blogstreet.com/2004/09/04/180#comment-357</guid>
		<description>confusing grammar above... 

&quot;only about 5% associated rising marginal costs with rising output at all levels of production&quot; 

...should read... 

&quot;only about 5% associated rising marginal costs with rising output at &lt;i&gt;any&lt;/i&gt; level of production&quot;</description>
		<content:encoded><![CDATA[<p>confusing grammar above&#8230; </p>
<p>&#8220;only about 5% associated rising marginal costs with rising output at all levels of production&#8221; </p>
<p>&#8230;should read&#8230; </p>
<p>&#8220;only about 5% associated rising marginal costs with rising output at <i>any</i> level of production&#8221;</p>
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		<title>By: Sanjay Jain</title>
		<link>http://www.deeshaa.org/2004/09/04/the-economics-of-software/comment-page-1/#comment-358</link>
		<dc:creator>Sanjay Jain</dc:creator>
		<pubDate>Unknown, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://home.blogstreet.com/2004/09/04/180#comment-358</guid>
		<description>Hey Atanu

The marginal cost of distributing software is not 0 (at least not for most commercial software companies).  You have to include the costs of selling, and supporting the software.  The cost of sales can be quite high - look at the annual reports of publicly listed software companies - the Selling General &amp; Administrative expenses are 30 - 50% of revenue!

I believe that if you account for these expenses - this wil result in a supply curve that is not very different from the classic &#039;supply curve&#039;.

If you only consider linux (or other freeware) - the supply curve is clearly a flat line - the suppliers will supply all the software you need for 0 - they have no selling expenses, and do not support the product.  That does not apply to most commercial software providers.</description>
		<content:encoded><![CDATA[<p>Hey Atanu</p>
<p>The marginal cost of distributing software is not 0 (at least not for most commercial software companies).  You have to include the costs of selling, and supporting the software.  The cost of sales can be quite high &#8211; look at the annual reports of publicly listed software companies &#8211; the Selling General &#038; Administrative expenses are 30 &#8211; 50% of revenue!</p>
<p>I believe that if you account for these expenses &#8211; this wil result in a supply curve that is not very different from the classic &#8217;supply curve&#8217;.</p>
<p>If you only consider linux (or other freeware) &#8211; the supply curve is clearly a flat line &#8211; the suppliers will supply all the software you need for 0 &#8211; they have no selling expenses, and do not support the product.  That does not apply to most commercial software providers.</p>
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		<title>By: Atanu Dey</title>
		<link>http://www.deeshaa.org/2004/09/04/the-economics-of-software/comment-page-1/#comment-359</link>
		<dc:creator>Atanu Dey</dc:creator>
		<pubDate>Unknown, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://home.blogstreet.com/2004/09/04/180#comment-359</guid>
		<description>Sanjay, thanks for the comment. 

How one analyses things depends on how one chooses to partition and
represent reality and so definitions of terms are clearly important.
My analysis so far focused on two bits of the total process of the
production and use of software: the production and distribution
aspects alone. I have neglected the next bits which include the two
bits you point out -- sales and support. I will add those two bits later.</description>
		<content:encoded><![CDATA[<p>Sanjay, thanks for the comment. </p>
<p>How one analyses things depends on how one chooses to partition and<br />
represent reality and so definitions of terms are clearly important.<br />
My analysis so far focused on two bits of the total process of the<br />
production and use of software: the production and distribution<br />
aspects alone. I have neglected the next bits which include the two<br />
bits you point out &#8212; sales and support. I will add those two bits later.</p>
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		<title>By: Dr Malpani</title>
		<link>http://www.deeshaa.org/2004/09/04/the-economics-of-software/comment-page-1/#comment-360</link>
		<dc:creator>Dr Malpani</dc:creator>
		<pubDate>Unknown, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://home.blogstreet.com/2004/09/04/180#comment-360</guid>
		<description>Dear Atanu,

A picture is worth a 1000 words. For non-economists like me, a diagram which shows the curves you are talking about would have been very helpful !</description>
		<content:encoded><![CDATA[<p>Dear Atanu,</p>
<p>A picture is worth a 1000 words. For non-economists like me, a diagram which shows the curves you are talking about would have been very helpful !</p>
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		<title>By: David</title>
		<link>http://www.deeshaa.org/2004/09/04/the-economics-of-software/comment-page-1/#comment-361</link>
		<dc:creator>David</dc:creator>
		<pubDate>Unknown, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://home.blogstreet.com/2004/09/04/180#comment-361</guid>
		<description>OK you&#039;ve managed to show how &quot;economics&quot; fails to describe software.  That would be a shame, and a real failure of economics, if it could not describe something so important to our economy!

I bet that one can do better.  I bet that one could even construct an economic theory that would reasonably describe software -- its manufacture, distribution and use.  In fact it&#039;s been done.

Economics is a broad way of thinking that goes beyond the specific material in Econ 101.</description>
		<content:encoded><![CDATA[<p>OK you&#8217;ve managed to show how &#8220;economics&#8221; fails to describe software.  That would be a shame, and a real failure of economics, if it could not describe something so important to our economy!</p>
<p>I bet that one can do better.  I bet that one could even construct an economic theory that would reasonably describe software &#8212; its manufacture, distribution and use.  In fact it&#8217;s been done.</p>
<p>Economics is a broad way of thinking that goes beyond the specific material in Econ 101.</p>
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